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ANTON PEARSON


Since 1985, the Air Jordan has been one of the most recognizable shoes in the world. This year, The Pressure worked with Brand Jordan to develop the visual identity for its acclaimed 31st release. Modernized classical type, a bespoke typeface, logo lockups and a comprehensive visual center were created to supplement the dramatic photography and dimensionalize the story and legacy of the shoe.

Art director: Derrick Lee, Photography: Timothy Saccenti, Project management: Clare Montgomery-Butler




Unused concept
Everything is applicable © Anton Pearson 2023